This black and white ad appeared in the August 15,1970 issue of Billboard Magazine. Notice how the "corporate synergy" wasn't in place between Screen Gems & Bell Records, as Shirley is credited as playing
"Connie" -- something that would have been changed months earlier as filming
started. Notice also, the size of Shirley's photo and name,
as opposed to David's. These are the kinds of contractual things that are
hammered out before a series is even started.
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This ad ran in Cash Box Magazine on December 26, 1970. What's unique about
this trade ad is it was placed by Screen Gems, rather than Bell Records, on
behalf of Shirley and David. This seems rather strange for a TV Studio to
place an ad in a Record Trade Magazine - but what other TV series had a number 1
hit? |
| This ad appeared in Cashbox magazine (date unknown,
but probably late 1970).The interesting thing about this ad is that Bell Records
obviously spent a lot of money on it. First, it was in full-color, which
was expensive enough -- especially for a new act. But it was also an oversized
insert ad, meaning it couldn't be printed with the magazine's regular run,
but rather had to be printed separately and inserted before the magazine
was stapled due to its size. This photo shows the ad as it appeared in the magazine.
When the folded section was opened, the entire album cover was revealed. |
This 2-color, full-page ad appeared in the May 8, 1971 issue of Billboard
Magazine. It announced the release of "I'll Meet You Halfway", the third
single for The Partridge Family. Notice the ad indicates the dates that the
previous releases went gold.
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