Traditionally, networks didn't spend very much money on advertising
for Saturday Morning cartoons. In 1974, there were only three major networks
so kids were somewhat of a captive audience. In July, the Networks would
place commercials during their Saturday Morning lineup, or other programming
geared towards youngsters to announce their new Fall Schedule. In addition,
certain Networks would place ads in comic books and other kids' magazines
in hopes of luring them to their shows. Here is the ad CBS placed in Harvey
Comics, announcing their new schedule:
Click on the image to see the full, 2-page comic book spread!
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